Sweat, Sun and Suds: How to Survive Summer Beer Festivals
Frankenmuth Brewery on June 28, 2012 in Brewery No Comments »To use the word survive when it comes to Michigan summer beer festivals might be a little excessive, but after several years of attending these events, we have come up with some tips to make your experience more enjoyable. Whether you’re attending the Michigan Brewers Guild Summer Beer Festival or our very own Michigan Bier Celebration, follow these hints to make it safely through the sweat-filled days and Michigan beer-fueled nights.
When it comes to Michigan summer beer festivals, these events are all about tasting as many beers as possible. So, why would you want to endanger your tastebuds before you even reach the festival gates? Skip the coffee and avoid other hot items that could possibly scorch your tastebuds. Instead, get a jump start on hydrating yourself by drinking all the h2o you can en route to the summer beer festivals. After all, the more water consumed, the less dehydrated you will be and the more sober you will remain throughout the day.
While on the topic of sobriety, if you haven’t already considered having a friend act as a designated driver for your trips to summer beer festivals, it’s important to find one now. Craft beer drinkers are smart individuals, both when it comes to selecting beer and drinking responsibly. Yet, the sun can do strange things and make you feel less inebriated than you actually are. Having the safety net of a best friend that is your designated driver will keep you and others safe and able to go to summer beer festivals for years to come.
Once you have finally arrived at one of the summer beer festivals you will be attending, take stock of the event’s layout, where the breweries are located and figure out how you want to attack the grounds. Focus on new breweries and the Michigan beer you haven’t tasted yet, as trying new things near the end of the day may garner less than satisfying results. After all, even when drinking water and cleaning your palette after each beer, a day of drinking can take its toll on your senses. Our suggestion? Revisit all of your old favorites near the end of the day.
Michigan beer lovers and craft beer enthusiasts love to ask questions about the sudsy stuff. Feel free to ask the brewers at summer beer festivals all the things you’ve ever wanted to know about their brand of beer. The purpose of summer beer festivals is to gain knowledge, and since most brewmasters attend the event, it’s a perfect way to engage and learn from your favorite Michigan breweries. Also, don’t be afraid to ask if a brewery has brought something special to the event that they aren’t promoting. Often breweries bring new products to the festival and only give samples to those that ask for special treats.
Frankenmuth Brewery hopes to see you out on the road in the coming months while you’re checking out many of Michigan’s popular summer beer festivals. Follow the aforementioned tips, consume craft beer safely and, most of all have, have fun enjoying and all that great Michigan beer. Nothing can beat the feeling of being in a group of beer lovers, trying new things and experiencing all that is great about summer.



Yes! School is out for summer! No more pencils, no more books, no more teachers dirty looks and, even if you’ve already been out of school forever, Frankenmuth Brewery has the cure for any summertime blues that may befall you. With only a few key ingredients and a bag of ice, our brand new beer slush is the easiest way to beat the heat in the dog days of summer.

Dubbed the Twisted Hellas, it was Coon’s daughter who influenced her father on the direction of Frankenmuth’s latest Michigan beer. “It was my daughter’s idea to add the lemon and orange zest. It gives it a very subtle citrus taste on the backend of the beer,” Brewmaster Coon said when describing the lager style beer. The name Twisted Hellas plays on the fact that traditional German hellas wouldn’t use these extra ingredients. “It wouldn’t exactly be kosher with German brewing laws,” Coon adds.
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