Deeply engrained in the history of American beer and design, our Michigan brewery has had its fair share of what we consider the best beer labels around. From a beloved dachshund named Frankie to a proper English gentleman, the characters on these unique labels of Frankenmuth beer have always been nearly as important as the beer itself.
After being established in 1862 by William Knaust and Martin Heubisch, the brewery was sold to the Geyer family in 1874. Despite the pains of prohibitions in the late 1920s, the Geyer brothers hit their creative stride in Michigan beer from the 1940 to the 1970s. Taking a look back through our archives, we’ve selected some of the best beer labels from this period to showcase.