Cue the Rocky theme! Frankenmuth Brewery is excited to compete in the first official Ashley’s Invitational Brewery Throwdown next month! Starting on January 4 at Ashley’s Beer & Grill in Westland, the winter-long tournament features eight craft breweries all competing for the title of Brewery Throwdown champion. And best of all, each round of the brewery competition is open to the public at no cover charge. Show up and enjoy your favorite Frankenmuth beers, because the brewery with the most glasses sold at the end of the night will advance to the second round!
According to Ashley’s co-owner Jeff More, this type of event has never been done before. “This is the first such tournament of its kind… There have been individual matches and beer throwdowns, but not a bracketed, multi-round brewery tournament that we could find.”
The four first round matches will take place on respective Wednesdays throughout January. The match-ups are as follows:
January 4
Dark Horse vs. Short’s
January 11
Saugatuck vs. Arcadia
January 18
Frankenmuth vs. Wolverine
January 25
Michigan vs. Victory
Each brewery will showcase four beers in each round. For round one, Frankenmuth will have the Pilsner, Munich Style Dunkel, Winter Bock, and Batch 69 American IPA.
The fun kicks off next Wednesday at Ashleys Beer & Grill, 7525 Wayne Rd. in Westland. We hope to see you all when Frankenmuth makes our tournament debut on January 18!
