Twitter Beer Trends Show People Talk More Beer Than ChurchFrankenmuth Brewery on July 16, 2012 in Brewery
Summing up a beer in less than 140 characters might be troubling to some Michigan beer enthusiasts as it’s hard to condense so much love down to so few words. Apparently, this limit hasn’t kept brew lovers from tweeting their praise for breweries in Michigan as Twitter beer trends show that more people are tweeting about beer than church. So, just how does the good word compare to a good brew in the Twittersphere?
In a study done by Floating Sheep, a website that uses geotagging to pull information from websites like Twitter, the organization looked at the number of tweets about beer and church on the national scale. Further breaking it down by county in each of the 50 states, Floating Sheep followed the Twitter beer and church trends for the entire week of June 22 through June 28. Unsurprisingly, the national results paralleled very closely to a presidential race-type result as the South mostly tweeted about church and the North had more Twitter beer comments.
When it comes to Michigan beer tweets, the number of Twitter beer remarks vastly outnumbered any comments about church. While some areas traditionally known for their conservatism showed a higher number of beer tweets, the population in large counties that have breweries in Michigan tended to be skewed towards tweets from the church pew. Even in brewery strongholds like Kalamazoo, Oakland, Saginaw and Wayne counties, the numbers of both talking points were nearly the same. Yet, when looking deeper into the tweets, one will find that many people from outside these counties travel to visit Michigan breweries like Frankenmuth Brewery and tweet outside of county lines.
While many will point out the unscientific nature of the study, Twitter is a part of everyday life that should be considered as a measuring stick of what’s going on in the world. Everyday Frankenmuth Brewery (@FB1862 on Twitter), engages with hundreds of Twitter beer enthusiasts by keeping them updated on upcoming events and new products at our brewery. For even more behind the scenes magic, Frankenmuth brewmaster Jeff Coon (@BrewingPastor) keeps an account that will inform you, as much it will make you laugh.
If you’ve never used Twitter to praise Michigan beer before than perhaps it’s time for you to sign up for an account. As soon as you do, tweet Frankenmuth and we can assure you that we will be the first to start following you back. Spread the good word of breweries in Michigan and Frankenmuth Brewery and get those fingers moving across the keys. Cheers to your first tweet and be sure to throw a #DasGoodBeer in for good measure!Google+